Content Strategist

Company: Coastal Carolina University
Location: Conway
Posted on: April 25, 2024

Job Description:

Posting Summary

Classification Title Public Information Coordinator Classification Code BC20 Pay Band 5 Internal Title Content Strategist Department University Marketing and Communication Position Type PCLS - Slotted Classified Full or Part Time Full-Time Basis 12 mo. Hours per week 37.5 hours per week Normal Work Schedule Monday - Thursday 8 a.m. - 5 p.m., Friday 8 a.m. - 12:30 p.m. Does this position require driving? Yes Does this position require a credit check? No Job Details
Content Strategist


Coastal Carolina University is currently accepting applications for the following position: Content Strategist in the Division of University Marketing and Communication.

Reporting to the Director of University Communication, the Content Strategist will be responsible for helping to shape and execute the university's overall content strategy and ensuring that it aligns with our brand identity and effectively engages our target audiences. This person will collaborate closely with various teams and campus partners to create and implement compelling content and campaigns across multiple platforms with consistency.

Duties include, but are not limited to:

--- Write, edit, and optimize a wide range of original content types, ensuring high quality, accuracy, and consistency using Associated Press and university style requirements.

--- Responsible for helping to shape the university's overall marketing content strategy, ensuring creativity, alignment with brand identity guidelines, and effective engagement of target audiences.

--- Collaborate closely with various teams to create and implement compelling marketing content across multiple platforms.

--- Create and manage task lists and calendars to plan, schedule, and track content production and distribution across various channels, including websites, social media platforms, email newsletters, and print materials.

Requirements: A bachelor's degree and marketing, communication, media, or writing experience are required. Marketing, communication, media, or writing experience in a higher education or agency setting is preferred. Experience developing and/or adhering to extensive brand guidelines, working with design teams, and using project management software are preferred.

Coastal Carolina University is a public comprehensive liberal arts institution located in Conway, South Carolina, just nine miles from the Atlantic coastal resort city of Myrtle Beach. Coastal Carolina University enrolls over 10,000 students from 49 states and 55 nations. The University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award the baccalaureate and master's degrees of national and/or regional significance in the arts and sciences, business, humanities, education, and health and human services, a specialist degree in instructional technology, and PhD degrees in marine science: coastal and marine systems science and education sciences.

Coastal Carolina University is committed to fostering an environment that embraces diversity, equity and inclusion, and we seek candidates who will contribute to a climate that supports the growth and development of a diverse campus community. The University provides equal opportunity without regard to race, color, gender, gender identity, gender expression, sexual orientation, age, religion, national or ethnic origin, veteran status or disability in admissions, employment and in all of its educational programs and activities. We encourage individuals from historically underrepresented groups to apply.

How to apply: Interested applicants may apply on-line at https://jobs.coastal.edu/postings/22760. Applicants must submit a resume, cover letter, reference list, and writing sample. Review of applications will begin immediately and continue until position is filled. Priority will be given to applications submitted by April 7, 2024. Coastal Carolina University is an EO/AA employer.

Public Information Coordinator (BC20/61121977/FTE-S01000P), full-time position with benefits. SC State Pay Band: 05. Normal work hours are Monday through Thursday, 8:00 a.m. to 5:00 p.m., and Friday, 8:00 a.m. to 12:30 p.m. Must be flexible to meet the special scheduling needs of the university.
Required Qualifications
A bachelor's degree and marketing, communication, media, or writing experience are required.
Preferred Qualifications
Marketing, communication, media, or writing experience in a higher education or agency setting. Experience developing and/or adhering to extensive brand guidelines. Experience working with design teams. Experience using project management software.
Licensure and/or Certification Knowledge, Skills & Abilities
Excellent writing and editing skills, with the ability to adapt content to various platforms and audiences. Strong communication, collaboration, and problem-solving skills. Proficiency in content management systems (CMS), SEO, and analytics tools. Ability to consult with internal and external partners to provide constructive feedback around multiple projects efficiently. Ability to manage multiple projects simultaneously and meet tight deadlines. Knowledge of higher education landscape and trends is a plus. Strong understanding of content marketing principles, digital storytelling, and audience segmentation.
Additional comments regarding this position Mental Demands Analytical and Problem Solving, Confidentiality, Constant Interruptions, Customer Contact, Detailed Work, Language, Multiple Concurrent Tasks, Reading (documents or instruments), Reasoning, Stress, Training, Verbal Communication, Written Communication Additional Mental Demands Physical Demands Sitting, Standing, Walking, Writing Physical Demands (Elements Exposed To) None of these Listed Additional Physical Demands Please Select Any and All Equipment Needed to Perform the Duties Computer and Peripheral Equipment, Copier, Fax, Telephone List Any and All Additional Equipment Needed to Perform the Duties

Posting Detail Information

Posting Number FTE-S01000P Number of Vacancies 1 Desired Start Date 05/13/2024 Position End Date (if temporary) Job Open Date 03/25/2024 Job Close Date Open Until Filled Yes Special Instructions to Applicants Quicklink for Posting https://jobs.coastal.edu/postings/22760

Supplemental Questions

Required fields are indicated with an asterisk (*).

• * What is your highest level of education completed?

• High School Diploma or GED
• Associate's Degree
• Bachelor's Degree
• Master's Degree
• Doctoral
• * How many years of experience do you have in this type of position?
  • 0-1
  • 1-3
  • 3-5
  • 5-7
  • 7+
  • * Do you have marketing, communication, media, or writing experience?
    • Yes
    • No
      Applicant Documents
      
      Required Documents
    • Resume
    • Cover Letter / Letter of Application
    • Reference List
    • Writing Sample Optional Documents
    • Letter of Recommendation 1
    • Other Document 1
    • Other Document 2
    • Other Document 3

Keywords: Coastal Carolina University, Wilmington , Content Strategist, Other , Conway, North Carolina