Marketing Transformation Home Lending – AI & Data Foundation, Vice President

Company: JPMorganChase
Location: Wilmington
Posted on: April 1, 2026

Job Description:

Description Step into the role of Marketing Transformation Lead, Home Lending – AI & Data Foundation, where your leadership will advance our marketing capabilities through AI innovation and modern data architecture to drive our strategic goals. You’ll spearhead the design of foundational data systems, enable AI-driven campaign execution ecosystems, and operationalize agile, data-driven marketing that scales across Home Lending. Collaborate with cross-functional partners across Marketing, Product, Technology, and Data & Analytics to ensure a cohesive and high-performing operating model that accelerates decisioning, personalizes engagement, and improves speed to market. Your work will be pivotal in strengthening our marketing effectiveness, elevating Marketer experiences, and reinforcing the JPMorganChase brand in every interaction. As a Marketing Transformation Vice President in Home Lending – AI & Data Foundation, you will play a pivotal role in advancing our marketing capabilities through artificial intelligence and modern data architecture. This role focuses on building foundational data systems and implementing AI-driven campaign execution ecosystems. You will collaborate with cross-functional teams across Marketing, Product, Technology, and Data & Analytics to deliver on our vision for agile, data-driven marketing operations. Job Responsibilities: Develop and execute roadmaps for marketing campaign operational data products. Lead the implementation of AI-ready data architecture to support campaign business processes and automated workflows. Partner with Data & Analytics teams to establish unified customer data platforms aggregating operational, audience, and performance data. Support the delivery of integrated workflow orchestration connecting legacy and AI-enabled systems. Lead the implementation of AI agents for campaign automation and optimization. Drive transformation of content development and asset management leveraging advanced marketing technologies. Collaborate with Marketing, Product, Technology, and Data & Analytics teams on platform development and integration. Support marketing data and technology governance initiatives, ensuring compliance and risk management. Drive stakeholder alignment on transformation priorities and resource allocation. Required Qualifications, Capabilities, and Skills: 7 years leading marketing transformation projects with a focus on AI/ML implementation and data architecture. Proven experience in technology strategy and execution, including end-to-end management from business objectives through Agile delivery of complex, multi-system integrations. Hands-on expertise with AI/ML, agentic workflows, and marketing automation. Strong cross-functional leadership skills, with the ability to drive alignment across diverse teams. Advanced communication skills, with the ability to translate complex technical concepts for senior leadership and drive adoption across stakeholder groups. Preferred Qualifications: Experience with Martech Platforms Knowledge of marketing regulations and compliance requirements in financial services or other regulated industries. Experience with Agile/Scrum methodologies and product management frameworks. Master’s degree or MBA in Information Systems, Data Science, or a related technical field.

Keywords: JPMorganChase, Wilmington , Marketing Transformation Home Lending – AI & Data Foundation, Vice President, IT / Software / Systems , Wilmington, North Carolina