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Social Media Content Specialist

Company: Hawthorne Residential Partners
Location: Wilmington
Posted on: October 11, 2019

Job Description:

JOB PERFORMANCE STANDARD - Social Media Content Specialist

SKILLS, KNOWLEDGE & PERSONAL CHARACTERISTICS:

The Social Media Content Specialist is responsible for creating and implementing unique content across all social media and digital platforms with the goal of producing meaningful engagement and significant traffic growth. In addition, the Social Media Content Specialist will assist in the planning and execution of long-term brand strategies aimed at audience growth and brand awareness.

SUMMARY OF FUNCTIONS:

We are seeking a highly skilled Social Media Content Specialist to enhance our visual story telling through all of our social media accounts. He/she will be responsible for creating and producing content for Hawthorne owned and Hawthorne managed apartment communities, across all social media and digital accounts. The eligible candidate will service apartment communities within New Hanover, Pender, and Brunswick counties. A successful candidate in this role is comfortable working alone or in a team environment. He/she stays inspired and is always curious about new creative trends of short-form storytelling. The individual will cover content worthy events such as community events, etc. It is essential that the qualified candidate be able to attend events in the evenings and weekends.

ESSENTIAL FUNCTIONS:

Include but are not limited to the following job specifications:


  • Brainstorm and develop long-term and day-to-day innovative social media content and campaign ideas that achieve marketing goals.


    • Craft and curate visual assets that are built with specific social platforms in mind.


      • Write effective copy across multiple social channels.


        • Stay current and educated on platform updates and new social media opportunities to reach our audience.


          • Research and understand how competitors use social media marketing.


            • Assist in social media monitoring and responding across all platforms. Moderate all user-generated content. Be a brand voice guru.


              • Perform special projects and other duties as assigned.


                • Create, implement, and effectively manage advertising campaigns across multiple social platforms including but not limited to Instagram and Facebook.


                  • Drive traffic and awareness to the property websites and properties through strategic and effective advertising across multiple social platforms.


                    • Continuously improve advertising efforts through capture and analysis of specific social data/metrics, insights and best practices.

                      REQUIRED KNOWLEDGE, SKILLS & ABILITIES:

                      Knowledge of:

                      Social Media Marketing

                      Ability to:

                      Be detail-oriented with ability to oversee projects from origin through execution. Willingness to learn and should be able to flourish in a high growth, dynamic, entrepreneurial environment. Effective communication skills, both oral and written. Self-starter, entrepreneurial with hands on approach towards business.

                      EDUCATION AND EXPERIENCE:

                      • College degree in Communications, Business, Marketing, New Media, or Public Relations
                      • Demo will be required during interview process to demonstrate proven history of successful content and ad creation
                      • A minimum of 2+ years creating content with emphasis on social media.
                      • Intimate knowledge of major social media platforms.
                      • Proficient in Adobe Premiere.
                      • Proficient with running advertising campaigns across multiple social media channels.
                      • Excellent organizational skills and the ability to work independently, as well as give and take direction.
                      • Ability to work under pressure and meet tight deadlines.
                      • Must be driven, enthusiastic and a team player that will seamlessly work within our Digital department to create high-caliber content.
                      • A highly flexible work schedule and willingness to work late nights and weekends is essential.
                      • A positive, winning approach, incorporating integrity, confidentiality and discretion.

                        COMPUTER SKILLS: Experience with Adobe Creative Suite (Photoshop), email marketing platforms, WordPress.

                        ORGANIZATIONAL RELATIONSHIPS: This position reports directly to the Director of Marketing with interaction and direction provided by the Regional Managers when working with properties in their portfolio.

                        OTHER REQUIREMENTS: Basic schedule includes, but is not limited to, coverage of office from 8:30am/9:00am to 5:30pm/6:00 pm., Monday through Friday with two days extended until 7:00pm and 9:00am to 6:00pm on Saturday.

                        Frequent evenings and weekends will be required to attend resident events.

                        Must have a reliable vehicle to travel from community to community while developing content.

                        Bondable and Valid Driver's License.

Keywords: Hawthorne Residential Partners, Wilmington , Social Media Content Specialist, Advertising , Wilmington, North Carolina

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