Digital Marketing Specialist

Company: Skutchi
Location: Myrtle Beach
Posted on: June 24, 2022

Job Description:

SKUTCHI Designs Inc., is a commercial office furniture manufacturer located in Myrtle Beach, SC. We are a Business to Business (B2B) company looking for an experienced Digital Marketing Specialist to help build our image brand, promote our product lines, and increase sales opportunities across various digital channels. SKUTCHI Designs Inc. contracts with Fortune 500 companies, state & federal government agencies, healthcare facilities, as well as colleges & universities across the United States.The position of Digital Marketing Specialist will need a broad range of talents to contribute to the exponential growth of our company's online brand. The right candidate will have a proven track record of developing, implementing, and measuring the results of marketing engagement strategies on social media, email, blog, and other channels. Plan and produce digital video content for website and social media platforms which are stylish, brand consistent, and well produced to support increased sales, brand awareness & improves overall brand equity. Also, be able to demonstrate the ability to obtain product reviews and post-sale engagement from our clients-including online reputation management. An absolute impeccable command of the rules and styles of writing ad copy/articles is a must. Working knowledge of the WordPress Platform, Zoho CRM (a Plus), Adobe, Microsoft Office, and FB/Insta/YouTube ad platforms is preferred.You will work on: Becoming proficient with our existing product lines and office interior design services Developing industry and business specific landing pages (WordPress) based on KPIs using current SEO practices Creating social media campaigns and measuring their success in both traffic and conversions to our website Revamping expanding, and branding our presence on YouTube and other video-driven platforms Creating automated systems for soliciting positive reviews for both our products and company Conceiving, producing, and implementing digital video content to be used on various online channels Composing and scheduling blog articles, email campaigns, and other write-up pieces appropriate to our company's brand and industry Collaborating with Ownership and Marketing Director in implementing new and creative digital marketing endeavors Requirements 3+ years experience in B2B digital marketing Bachelor's degree or equivalent experience Ability to write professional ad copy and strong command of the English language 2+ years experience with Adobe video software, WordPress (+WooCommerce) 2+ years experience with Facebook/Instagram/YouTube advertising platforms Google Analytics proficient Experience with CRM applications and strong process management skills Ambitious self-starter with an enthusiastic and professional work ethic Great ideas on outreach initiatives or creative ways to improve our process - you're never content with the status quo Excellent presentation, communication, and listening skills Enthusiastic passion for all things digital marketing Ability to work in a collaborative work environment

Keywords: Skutchi, Wilmington , Digital Marketing Specialist, Advertising , Myrtle Beach, North Carolina