Digital Marketing Specialist

Company: YCC
Location: Wilmington
Posted on: May 16, 2022

Job Description:

We are looking for a talented Digital Marketing Specialist with a strong background in writing and editing and who has the skills, ability, and desire to make a difference in our organization. You will be responsible for managing, monitoring, and recommending improvements for our organization's and our client---s social media and email marketing initiatives and for contributing to/implementing broader marketing initiatives. You will also update databases and work with the team on marketing deliverables, fulfilling client and association needs. Specific Responsibilities Include: Assist with the development of marketing plans, working closely with our association/client committees. Draft original copy for marketing emails, websites, blogs, articles, social media posts, abiding by current copyright/publication standards. Implement web-based marketing strategies and campaigns for multiple association sites. Coordinate advertising space in email campaigns, newsletters, websites, and social channels as requested. Create and manage the deployment of marketing emails and email newsletters for YCC and its clients. Manage the development of the email calendars and content calendars, deploying scheduled posts/content and curating live content during events and association happenings. Maintain mailing lists and ensure emails follow industry policies and best practices. Analyze and report on campaign performance. Identify trends and strive for continuous improvement. Update association and client websites using multiple platforms. Serve as editor/proofreader for in-house and client documents, including articles, websites, emails, board minutes, social media posts, contracts, and more. Minimum Qualifications: Bachelor---s degree in marketing, communications, English, or related field preferred. Related professional experience will also be considered. Association experience is preferred. Experience with (AMS) association content management systems such as Higher Logic, Naylor, Socius, etc. is a plus. Diverse technical skills, including working knowledge of: Microsoft Office (Word, Excel, PowerPoint, Outlook) G-Suite Video conference systems (Zoom, GoToWebinar) Social media platforms (Facebook, Twitter, Instagram, LinkedIn) Email marketing software (Mailchimp, Constant Contact) CRM and community platforms (HubSpot, Higher Logic) HTML and CSS Basic design (Canva or similar, Adobe Creative Suite (InDesign, Illustrator, and Photoshop) Excellent marketing copywriting and creative writing skills. Experience with the creation, implementation and optimization of PPC ads. The ability to work independently as well as with the team. Candidate Work Style: Excellent time management skills and the ability to be flexible in a fast-paced environment. Excels in a dynamic, fast-paced work environment. Self-directed and detail-oriented with a collaborative and professional team spirit. Personable with excellent communication skills and experience working professionally with clients and high-level stakeholders. Creative with exceptional attention to detail. Must possess a growth mindset. Who May Apply: This position is open to all qualified applicants. Required Materials and Application Process : Applicants without the following required materials may not be considered for this position: Cover letter (limit 1 page) Resume with links to samples of recent work / resume professional portfolio Professional references References will not be contacted until an applicant is in a position to receive an offer of employment/has been notified. Applicants will first be evaluated on the completeness and qualifications of application materials. Qualified applicants will then be invited for a phone screening. Selected applicants will be invited to an interview via Zoom.

Keywords: YCC, Wilmington , Digital Marketing Specialist, Advertising , Wilmington, North Carolina